I've built visual systems for major sports and entertainment partnerships, launched integrated campaigns for consumer brands, and designed everything from large-format OOH to branded apparel — work that spans industries but shares a common thread: design that has to perform in the real world.

My process starts with understanding the audience, the message, and what the work needs to do. I move quickly into concepts, then refine through feedback — making sure the thinking is as considered as the execution.

I grew up between New York City and the Hudson Valley, and have called the city home ever since college. Outside of work, I'm a mom, a cat person, and someone who finds inspiration in TV title sequences, menu typography, and album art — and usually unwinds with a story-based video game.