Over the years, I’ve collaborated with teams across marketing, communications and brand management—giving me a strong understanding of how design, strategy and brand voice all intersect.

I believe great design starts with insight: knowing the audience, the message, and the market. I start building concepts in a design sprint that quickly communicate the idea, then refine the visuals after receiving feedback from the client. Whether I’m shaping a brand identity, creating a storyboard for a reel, or designing print or digital graphics, I focus on combining clear strategic thinking with thoughtful design.

I’m born and raised in New York, balancing my creative life as a mom, spending time with my two deviously cuddly cats, and unwinding with story-based video games. Outside of design, I draw inspiration from TV show title sequences, typography on restaurant menus and album art, and finding patterns in my everyday surroundings.