For the last few years, Michelob ULTRA sponsored the TCS NY Marathon. As part of this, we have a team of runners who represent “Team ULTRA” - people who embody an active lifestyle. Each year, I design the team’s singlets, running jackets, shorts, and finish line t-shirts.

Additionally, I created a style guide to share with our partners who develop signage, wayfinding, and a branded experiential event post-race where our team can relax, get their medals engraved, and celebrate their achievement of finishing the TCS NY Marathon.